Published On: Sun, Sep 28th, 2014

Baby Blanket Campaign Is Rachel Steven’s Bundle of Joy




As a singer-songwriter, model and television presenter who was awarded FHM’s Sexiest Woman of All Time, Rachel Stevens wears many hats, or rather these days, is wrapped in many blankets. Rachel Stevens, mother of two, is teaming up with Dettol in a campaign to give used, sanitized baby blankets to poor mothers. The motto of the campaign is “keep the memories, not the bacteria.”

Those in the UK who wish to donate may do so through Freepost, sharing memories of the blanket and their child through social media. The blankets will be sanitized with Dettol anti-bacterial laundry cleanser before they will be given to needy families, with 1 pound or $1.65 donated by Dettol to the medical research charity, Sparks, for every blanket collected. Dettol and Stevens wanted to raise awareness about the importance of hygiene in the health of children, particularly since baby blankets tend to harbor germs, even after washing with ordinary detergent.

Rachel Stevens told Female First, “The Dettol baby blanket donation really resonated with me as a mum. I remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That is why I’m supporting the campaign.”

Rachel Stevens was born in Southgate London to Jewish parents, and has said that she observes some of the Jewish holidays and goes to the synagogue on special occasions.

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