Israel’s Kenshoo, a developer of predictive marketing software, has been ranked as the top search engine marketing and social media marketing solution provider in Internet Retailer’s “2015 Leading Vendors to the Top 1000.”
Kenshoo boasts that it is the global leader in predictive marketing software. It says that its mission is to empower every marketer in the world with technology to build brands and generate demand across all media.
If Internet retailer knows what it is talking about then Kenshoo’s boasts may not be idle ones.
“Kenshoo’s roots are in retail, resulting in many innovative solutions designed specifically with retailers in mind. Demand Driven Campaigns, for example, allows retailers to automatically translate top performing search listings into Facebook ads, ” said Will Martin-Gill, SVP, Product at Kenshoo. “Our Shopping campaigns solution is used by many of the world’s largest and most advanced retailers resulting in Kenshoo serving more Product Listing Ads than anyone else per Jefferies Equity Research.”
Among the leading brands in the Internet Retailer Top 500 that use Kenshoo’s services are retailers Drs. Foster and Smith, Moosejaw Mountaineering, Sears, Staples, and Walgreens.
“Kenshoo continuously finds new, innovative and effective ways to help us better optimize our digital marketing investment, ” said Gordon Magee, Internet Marketing and Media Manager at Drs. Foster and Smith. “When we began using Kenshoo, we not only chose the most robust platform available; we partnered with the organization that would keep us on the cutting edge in a dynamically changing landscape.”
The Internet Retailer ranking of top solution providers offers a roadmap for online retailers searching for the e-commerce technologies and services preferred by the Top 1000 web merchants. Solutions providers are ranked two ways – by the number of Top 1000 merchant customers and by the collective sales those 1000 merchants garnered.
Kenshoo led as the vendor with the most Top 1000 clients and collective Top 1000 sales in both the search engine marketing and social media marketing categories. Top 1000 retailers powered by Kenshoo for search engine marketing account for more than $123 billion in collective annual web sales, and those using Kenshoo for social media marketing account for more than $112 billion in collective annual web sales.