Israeli company Beyond Verbal, an Emotions Analytics leader, raised an additional $3.3 million in a new round of funding led by Winnovation and SingulariTeam, bringing total funds invested in Beyond Verbal to more than $7 million.
The company has also announced a new cloud-based Wellness API tailored to developers of wellness and fitness solutions to create emotionally-aware apps, devices and services. Simply using the human voice, the Beyond Wellness API turns a smartphone, microphone-equipped wearable device or app into a sensor that discovers and proactively tracks emotional wellbeing over time and in correlation with different lifestyle activities or events.
Launched in May 2013, Beyond Verbal is the developer and owner of a patented technology that extracts an individual’s full set of emotions and character traits, using their raw voice in real-time, as they speak.
“Wellness and fitness applications have advanced tremendously in recent years through technologies that quantify our exercise, our diet and our behavioral patterns. With the launch of Beyond Wellness API, we’re about to take another huge leap forward by enabling emotionally-aware wellness and fitness applications and devices, ” said Yuval Mor, CEO, Beyond Verbal. “Since our initial launch, our primary requests have come from those in the healthcare and wellness space asking our company to integrate those aspects into the platform.”
Beyond Verbal’s technology is based on 19 years of research by physicists and neuropsychologists, who studied more than hundreds of thousands of subjects in more than 30 languages. The technology decodes and measures moods, attitudes and decision-making traits based on the underlying emotions that are carried through the sound of the human voice.
The ability to extract, decode, and measure human moods, attitudes and decision-making characteristics, introduces a whole new dimension of emotional understanding, called Emotions Analytics.
The Beyond Verbal Wellness API will be available at the end of the month, automatically providing insights into:
Most Dominant Emotions – the two most dominant emotions per recording;
Emotional Map – the seven prevailing emotions in a 20-40 second recording and a percentage breakdown;
Positivity Score – between 1 – 5 indicating overall positivity and negativity;
Emotional score – between 1 – 5 indicating overall mood – from sad to
The company asserts that emotion analytics are continuing to be implemented as an additional layer into already existing intelligence platforms. Beyond Verbal recently partnered with Lieberman Research Worldwide (LRW), and also launched their first consumer based app, Moodies.