Amazon Holds TA Conference

Amazon Holds TA Conference held an AWS Summit in Tel Aviv yesterday to promote its cloud service called Amazon Web Services, and more than 1, 500 Israeli firms attended. Amazon also promoted its AWS startup competition and held its first ever Israeli Hackathon.

And Amazon can certainly use the promotion after the recent bust of its new smartphone and the failure of its Kindle Fire to break into the top of the tablet market.

Now that the ceasefire in Gaza has been in effect for a month, Tel Aviv, the heart of startup nation, has been able to continue hosting events and world business leaders for conferences and business development. Many foreign investors who were scheduled to visit the city for important meetings had canceled their plans due to the rockets fired by Hamas.

Dr. Werner Vogels (Vice President and Chief Technology Officer at was the keynote speaker at the event held at the David Intercontinental Hotel and representatives of Israeli AWS customers, such as Bank Hapoalim, Kenshoo, Avaya, Magisto, IDC, Orbograph, Moovit, Gigya, Everything.Me, also spoke there.

The Amazon Web Services Activate Start-up Competition, Israel, offers NIS 250, 000 ($77, 000) to the winning firm as well as one-on-one mentoring sessions with Werner Vogels and $50, 000 free Amazon Web Services Inc credits, valid for 1 year. It is looking for statrtups that “want to change the world.”

The company calls it the biggest Activate competition that AWS has held to date.

Sponsored by Intel, the 2014 AWS Tel Aviv Hackathon has teams attempt to build an innovative product using both an Intel Galileo board to interact with the real world and AWS to implement your backend system. The teams present a brief overview of the prototype they submitted, along with the underlying technology and reasons for building it. These presentations demonstrate the expertise and knowledge of the team that was used to develop the prototype.

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