Published On: Tue, Sep 16th, 2014

Superfish New App Helps Users Find Perfect Furniture Sans Text

LikeThat Décor

Israeli American startup Superfish, which develops visual search technology that helps people find the right furniture or even pets, has unveiled a new app and desktop solution called the LikeThat Décor. The app allows consumers to search millions of items from thousands of merchants to find home furnishings by using images rather than keywords.

This may have been part of the reason that Superfish came in at number 5 on Inc. Magazine’s list of the 500 fastest growing American private software companies last month. After all, since E commerce is killing the shopping mall the only thing left keeping retail stores alive is that they offer the consumer a chance to try on the clothing or sit in the sofas before buying. Superfish will soon make even that possible over the Internet.

The company is a developer and provider of a discovery platform that it says will transform the way images are searched, seen, utilized and shared over the web. It has developed an intuitive visual search engine that analyzes images algorithmically, without the need of text tags or human intervention.

Superfish boasts that it is reinventing image search and focusing on empowering consumers and businesses to experience new ways to engage with and search visual content.

“Visual search is an entirely new way of exploring our world and expressing ourselves, ” said Adi Pinhas, CEO and founder of Superfish. “LikeThat Décor empowers people to use images of items that interest them and instantly see similar items so they can quickly and easily make design decisions.”

LikeThat Décor uses Superfish’s patented technology to turn aspirational photos into decorating reality. Users take pictures, or upload photos from websites like Pinterest and Houzz, or select photos from the LikeThat Décor gallery, and the app does everything else, displaying visually similar items, and providing product specifications and shopping details.

Its app is currently available for iOS and an Android version is due out soon.

Founded by Adi Pinhas and Michael Chertok, Superfish is headquartered in Palo Alto, California and is backed by Draper Fisher Jurvetson (DFJ) and Vintage Investment Partners.

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