Published On: Tue, Sep 16th, 2014

Salesforce CEO Marc Benioff Hints at Analytics Add

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Every year, Salesforce.com‘s Dreamworks conference is like the Woodstock of tech, and it wouldn’t be Dreamforce without a major announcement of some kind. Salesforce CEO Marc Benioff dropped a hint of what could be a game changer for the company. On a photo he tweeted giving the agenda of the conference, there is a green box that says, mysteriously, “Analytics  cloud keynote.”

Salesforce does not yet offer an Analytics Cloud solution, but it looks like the company could be all set to unveil a business intelligence and analytics software at the conference. Jason Maynard, analyst at Wells Fargo, said, “This could represent a $500 million to billion dollar opportunity in the next 3 to 4 years. We are assuming that more analytics capabilities will feature a more comprehensive reporting functionality with visual analytics and drill down features.”

The company’s recent acquisitions of EdgeSpring, which offers business analytics in sales and financials and RelateIQ might have been the building blocks that have formed its possible new venture into business analytics. However, we have to wait until the Dreamworks conference to know for sure.

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