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Bloomberg Philanthropies Expand and Rebrand Global Engagement

Bloomberg Connects

Bloomberg Philanthropies have recently unveiled their plans to expand and rebrand their Bloomberg Connects initiative (formerly operating as Digital Engagement).

Bloomberg Connects will concentrate their activities in providing funding for the development of technology with a view to increasing and improving access to cultural institutions and enhance visitor experiences.

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Among the important institutions who will be the benefactors of the first wave of philanthropy from Bloomberg Connects will be the American Museum of Natural History, the Brooklyn Museum, the Cooper-Hewitt Smithsonian Design Museum, the San Francisco Museum of Modern Art, Singapore’s Gardens by the Bay and the Science Museum in London. Between them, these five foundations will be recipients of a $17 million commitment to provide support in the development of innovative project applications that utilize the latest in cutting edge technology, designed to enable visitors to share and enjoy the content.

Bloomberg Connects was originally named for London’s Tate Modern Museum, whose continuing ambitious digital program has earned international repute thanks to its ability transform the visitor experience by encouraging interaction, debate and creative exchange within the gallery space and online.

Since the gallery first opened its doors in 2000 Bloomberg has worked in close conjunction with Tate Modern in the development of tools to provide innovative digital content as well as interactive capabilities to enjoy. Among the interactive tools that have been developed through the partnership are award-winning multimedia tours and apps, as well as the weekly video series, TateShots, which has become a firm favorite of millions of art lovers throughout the world.

In a recent statement Michael R. Bloomberg confirmed his commitment by proclaiming that everyone should have the opportunity to experience all that the arts have to offer, and technology can help make that possible by putting so much information right at our fingertips.

“Each of the institutions we’re supporting is using technology in different ways to engage, educate, and immerse their visitors – and to make their world-class resources available to a greater number of people, more of the time.” Summed up Mr, Bloomberg, who recently retired from his past as Mayor of New York.

This latest round of funding is part of the Bloomber Philanthropies’ ongoing commitment to help cultural institutions around the globe develop technologies to enhance the visitor experience. The foundation has now provided $83 million in funding in the last fifteen years, with the money going to major cultural institutions such as Art Institute of Chicago, the Jewish Museum, the Metropolitan Museum of Art, the Museum of Modern Art, Tate Modern. the Metropolitan Opera, The New York Botanical Garden, and the Solomon R. Guggenheim Museum.

Bloomberg Philanthropies’ mission is to ensure better, longer lives for the greatest number of people. The organization focuses on five key areas for creating lasting change: Public Health, Environment, Education, Government Innovation and the Arts.




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