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Wix Founders Invest in Non Profit Crowdfunding Service


Giora Kaplan, Avishai Abrahami and Nadav Abrahami, the co-founders of, are putting some of the money that they earned from that company’s recent IPO to good use by investing in give2gether, the world’s first crowdfunding platform that uses advance game theory optimization algorithm to enable nonprofits to raise significantly more funds through targeted crowdfunding campaigns.

give2gether is an SaaS platform for nonprofits that claims to triple donor conversion rates. The company was formed in 2007 by technology innovators and senior economics professors from NYU and the head of the XLabs at UC Berkeley, Professor Shachar Kariv. NYU is a minority investor.

Its solution is based on ten years of behavioral economics research and two years of live testing on what makes people give, why people give online and what makes them inspire others.

The company says that it streamlines social fundraising, substantially improving donor participation rates and the total amount of money raised. With its platform, they assert, it is easier and much more effective to promote calls-to-action to social connections, grow outreach, donor-lists and online revenue.

give2gether’s crowdfunding platform enables users to set up fundraising campaigns that are fully integrated with their social media efforts in less than 15 seconds. Based on ten years of research and five years of actual testing of live campaigns, give2gether provides nonprofits with a comprehensive solution for managing all their online fundraising needs such as crowdfunding, peer-to-peer, teams and event fundraising, automated receipts, social sharing, and CRM integration.

“My Wix co-founders and I invested in give2gether not only because of its great product and the intelligent way they disrupt this $20 billion market but also because we know this investment goes beyond great ROI, ” said Giora Kaplan, Wix Co-Founder and Chief Technology Officer. “Every dollar invested in it will yield a 10 times multiplier in some charitable cause THIS year, and that’s a great double impact investment.”

“The Wix co-founders believe that give2getheris outsmarting the crowdfunding heavyweights, ” said Arnon Shafir, CEO and Co-Founder of give2gether. “Because give2gether powers a new generation of smart crowdfunding campaigns to not be just social or cool. Our vision is a revolution, a type of democratization of fundraising.”
The Wix co-founders will not be taking on any official role in give2gether and will not be involved in the day to day operation of the company.

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