Published On: Fri, Sep 5th, 2014

Jim Cramer: Apple Is a Running Back Portfolio Pick

Jim Cramer

Cramer devoted a week-long segment on his Mad Money program on CNBC to comparing stocks to fantasy football picks. While for most investors, a stock portfolio is reality rather than fantasy, the process is similar to forming a fantasy football team, because different stocks are needed for different reasons just as each player on a team has a unique role.

Cramer thinks Apple is a running back type of stock, much like player LeSean McCoy of the Philadelphia Eagles. Apple, the real McCoy of tech, is like the Eagles’ running back, because it “has been the ultimate stalwart, catching passes in the traffic of tablets, and jumping over defenders like Samsung and BlackBerry with new phones, all the while cementing its way beyond the consumer via an amazing tie-up with IBM to take the enterprise by storm.”

There was speculation that McCoy had been injured, but it turns out, he was fine. The same thing happened to Apple after a 4% decline after explicit celebrity photos on iCloud were hacked. While this might be embarrassing, or perhaps devastating, for Jennifer Lawrence and others who had their fannies exposed to the world, McCoy and Apple’s injuries were merely “booboos” from which they will both recover.

Cramer has been saying for over 30 points of Apple’s rise that it should be a stock that should be bought and held long-term and not traded around because of short-term events.

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