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Jeffrey Katzenberg: Shorter, Smaller and More Films by Little People

Premiere Of Twentieth Century Fox And DreamWorks Animation's "Mr. Peabody & Sherman" - Red Carpet

At the BoxWorks Conference, Dreamworks CEO Jeffrey Katzenberg discussed the future for films, basically, that there would be shorter films,  and more of them on smaller screens produced by little people. He said Dreamworks is developing shorter films designed for smaller screens on mobile devices. Katzenberg believes this will expand revenue opportunities and reach more viewers.

Dreamworks is also developing technology that will enable kids to create their own animations without experience in 3D programs.

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“Imagine if we can put into the hands of kids Po the Panda in the form of a character they can animate themselves.”

This sounds great, but Box CEO Aaron Levie asked with more animated films, would there be a “Moore’s Law” for films. Katzenberg replied that with the market for animated features and the talent available, there isn’t a likelihood of producing more films per year. Levie asked if there will be a “Katzenberg law, ” to which the Dreamworks chief replied, “I have a law; more is never enough. I need more.”



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