Canadian entrepreneur Isaac Raichyk’s video sharing app Keek has gotten a big name star to endorse its service, Kim Kardashian, the NY Post reports.
Kim has joined its service together with her younger sisters, Kendall and Kylie Jenner. Whether you love them or hate them, it is undeniable that the Kardashians, who are famous for nothing, are extremely popular on the Internet. Their affiliation with Keek will clearly help to promote the service.
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Kim Kardashian’s half naked pictures are some of the most viewed on the Internet. Since joining Keek, she has already gained 2.3 million followers. But baby sis Kendall has topped her at 2.4 million with Kylie getting 2.2 million followers.
Keek states that it combines the energy of video with the brevity of text to create a new kind of social network. A Keek is a short video (up to 36 seconds) and 111 characters of accompanying text that can be enabled thru the web, IOS, Android and Windows 8 mobile platforms. Users can interact on Keek directly with other users through “keekbacks”, the platform’s ability to respond to a keek (short video) with a keek. These interactions can occur in either a public or private view. Private sessions can include up to 35 others.
The company’s recently appointed CEO Alexandra Cameron told the Post that “We are not a six-second glimpse or a 15-second glance or a five-minute episode. We are a peek. You will see keek peeks take off in the US.”
Founded in 2011, Keek has gotten off to a rough start and surely needs the celebrity boost. It was forced to lay off staff and just recently reorganized with a new board and CEO.
In other Keek news, earlier this week it announced that the company had entered into a deal with Saudi Telecom as its first advertising client in the Middle East. Last week the Telecom company began the world’s first Keek social video campaign integrating video across multiple devices, mobile display advertising and native branded Keeks.
Cameron stated about the deal that, “Keek is quickly developing monetization capabilities and the Telecom category is a great fit for Keek and is an industry that drives significant share of advertising dollars in general. Saudi Telecom recognized the popularity and dominance of the Keek platform among a hard to reach audience and built a campaign that integrated very well.”