Ralph Lauren will show off its Polo Tech shirt on the first day of the U.S. Open. The Polo Tech shirt is a state-of-the art garment that can read information from biological signals to increase comfort and convenience. The shirt also has a “second skin” fit for added comfort.
David Lauren, Senior Vice President of Advertising, Marketing and Public Relations said, “Ralph Lauren continues to be at the cutting edge of fashion and culture. Our goal is to create and reflect the ultimate lifestyle, and we believe a healthy active life is an essential part of that.”
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The target audience is not just top athletes, but anyone who wants optimal fit and comfort from sportswear. OMsignal, a Canadian company, provided the technology that lies at the core of the advanced sportswear. The OMsignal team includes neuroscientists and engineers. The entire shirt acts as a sensor and information is transmitted from the shirt to apps that measure biometrics including heartbeat, energy output and stress level on the cloud.