Israeli startup EverythingMe’s new free app, which it first launched globally in June, is a launcher for Android devices that adds contextual capabilities with personalization to mobile phones.
The company boasts that its app delivers the right contacts and information to the user’s home screen, exactly at the right place and time. Whatever a person is into, wherever they are, they’ll get personalized suggestions that match their interests and lifestyle.
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The app, EverythingMe states, is different from other launchers in that they only deal with customizing a user’s work space. With EverythingMe, they maintain, personalization is automatic, matching a smart phone to its user based on his or her needs, location and the time of day.
Its website states that the app, “Anticipates what you’ll need throughout the day. Get your news apps in the morning, your calendar at work, and the train schedule on your way home.”
Founded in 2010 (as DoAT) by Rami Kasterstein and Joey Simhon, the company has raised $37 million in funding to date from strategic and financial investors including BRM Group, Draper Fisher Jurvetson (DFJ), Horizons Ventures, Telefónica Digital, Singtel Innov8, DFJTF and Mozilla.
Rami Kasterstein also founded AladdinSoft, a start-up subsidiary of Aladdin that develops home banking and CRM solutions for some of Israel’s largest organizations, and later became a venture capitalist. He currently serves as EverythingMe’s CEO.
Joey Simhon founded his first company when he was only 21, a professional services firm that provided the technology for many of the top digital agencies in Israel. He later founded Netcraft, the first professional services firm to introduce UX as a discipline to the Israeli market. Simhon currently serves as EverythingMe’s CTO.