Mad Mimi Startup, which helps small businesses connect with customers through simple, and effective email marketing, has been acquired by Go Daddy. The financial details of the acquisition were not disclosed.
Founded by South African immigrant to Israel Gary Levitt, Mad Mimi offers a stylish and simple email marketing product helps users easily create, send, share and track elegant and customized email newsletters.
The Mad Mimi service will continue to be available as a standalone application. GoDaddy and Mad Mimi intend to build a next generation product utilizing the Mad Mimi platform, with availability scheduled for 2015.
Mad Mimi says that it started out looking to create an unusually goo e mail service. The company states that, “Instead of settling for the status quo, we designed our own email campaigns. Soon, people were asking us to design emails for them. We thought: sure. And Mad Mimi was born… so that everyone could create a well-designed, elegant email. Even Grandma.”
Basically, the service lets the user design his own template for e mails and newsletters. This is beneficial to small businesses that need to keep in touch with their customers.
“Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier, ” said Steven Aldrich, senior vice president of Business Applications, GoDaddy. “Mad Mimi’s email marketing application is a great solution to provide to our growing base of customers who will benefit from Mad Mimi’s high quality product and overall positive customer experience.”
“We built Mad Mimi with a vision to delight our customers and GoDaddy’s vision to champion small businesses matches Mad Mimi’s, ” said Gary Levitt, founder and CEO, Mad Mimi. “Together with GoDaddy, we’re incredibly excited to put simple and lovely email marketing in front of a whole new audience and help that audience discover the beauty and efficiency of marketing this way to customers.”
Gary Levitt, Mad Mimi’s founder and CEO, was born on a remote farm in South Africa. He went to school with Nelson Mandela’s grandchildren, had a career as a pro skateboarder, and earned a degree in music from Berklee College of Music. Gary lives in Jerusalem with his wife and kids.