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At $148 Sara Blakely’s Spanx Has your Butt Covered in Jeans

Spanx

We’ve all seen the visible underwear look that was at one time associated with plumbers, but became all the rage, thanks (or not thanks) to the likes of Justin Bieber. Now Spanx takes the trend all the way out as the underwear company moves into jeans that slim, lift and do about anything you want but  remove and wash themselves.

The Signature is priced at $148 and has a control-top midsection with a slimming waistband and zip-up sides. Without going to the gym, the wearer, according to founder Sara Blakely will find the jeans will tame the tummy, trim the thighs and lift the rear.

Blakely took all the problems associated with jeans into account and came up with a solution for muffin tops and thigh bunching. The Spanx jeans have a triple thread technology that incorporates two stretch threads for every regular thread. The one red rivet at the back lets everyone know that these are Spanx jeans.

Spanx jeans are available online and will appear at Bloomingdales and Dillards on August 25. Sarah Blakely also plans to open a specialty store in Santa Monica. Before she got into Spanx, Blakely was a stand-up comedienne but insists she “wasn’t that funny.” However, her tagline for  Spanx; “We’ve got your butt covered, ” is frank and appealing.

1 Comment

1 Comment

  1. KendraKroll

    August 17, 2014 at 10:04 pm

    I’ll bet these jeans are nice, but like most (if not all!) women’s jeans, I’d guess they have no usable pockets. At least usable in the sense of being able to fit things that women actually want or need to carry like a cell phone or maybe a tampon (etc).  And even in the off chance that they ARE able to fit, it probably wouldn’t look so nice as things would bulge out, and it would be uncomfortable when you’re trying to sit or bend. 
    That’s why I suggested that Sara license my patented PortaPocket hands-free carrying cases. They are the answer to this problem, and for the issue about the lack of women’s pockets, in general. See why I’m excited to get up in the morning: http://www.portapocket.com
    Cheers!!

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