Published On: Thu, Aug 14th, 2014

Screemo Connects Brands to their Audiences Anywhere


Israeli startup Screemo connects brands to their audience anywhere, in real time, using Smartphones and digital screens.

It is the world’s first cloud based SaaS platform which allows fast, simple, and low cost creation and measurement of interactive experiences to the mass market. Screemo’s patent pending solutions are up and running almost immediately at any location which is pre-deployed with digital screens, with no integration needed.

Subscribers, Screemo states, can raise digital screen value and drive in store sales. It offers them real-time and aggregate statistics and analytics. The technology, they say, works even on the most saturated 3G networks.

One example of a major customer who utilized Screemo is the WNBA’s New York Liberty who New York Liberty, part of the Madison Square Garden company and the sister team of the Knicks. They choose SCREEMO to create an interactive experience offering a Fan Poll to engage attendees in the arena.

Established in 2012, the privately held company was founded in Tel Aviv by Adir Zimerman, Dotan Kopolovich and Yonatan Zur.

Screemo is making a move into the German market. As Zur told ZDnet, “We’re now planning on conquering the German market.” He wants to take advantage of Germany’s huge potential. “Germany is a very big market, but a lot of Israeli companies skip it, mostly because of the language, ” he said.

Now Screemo is the 1st Israeli startup to cooperate with Deutsche Telekom’s new program Fit4Europe, part of the telco’s Berlin-based hub:raum accelerator. As such it is getting help in making connections with potential German clients. “If they like something, we’ll know it, ” Tzur said. “If they don’t like it, they’ll tell us. In the US, it can be harder to read people.”

The company is also an alumni of the Tel Aviv Microsoft Venture Accelerator.

It operates in the United States and Europe and its customers include Madison Square Garden, Maccabi Tel Aviv B.C. KPMG and Microsoft.

Yonatan Zur is Screemo’s CDO. He has broad experience in both the startup and corporate world, was a mentor at both Microsoft’s and 8200 EISP accelerators. He served as an officer in the Israeli Air force, has a B.A. in Industrial Design from Bezalel Academy in Jerusalem and an M.A in Philosophy from Tel Aviv University.

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