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Meir Adoni’s Free Look & Cook App ‘Like Having your own Sou-Chef’


Renowned Israeli chef Meir Adoni is now offering his own recipe app for cooking lovers. Called Look & Cook, it offers users over 40 of Adoni’s best recipes, among other things.

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If you ever wanted to be able to prepare home cooked meals like a real chef, you might now be able to.

The free app offers “visually stunning and delicious recipes by celebrated chefs, and everything you need to make them. Look & Cook is like having your own private sou-chef. Step by step instructions, with stunning, close-up images.”

The app brings in revenue by offering all sorts of cooking accessories for sale. The pop ads for the accessories come as suggestions for devices which could aid in the preparation of the individual recipes.

It is hands free as the recipes are recorded and read to the user. This means that budding chefs will no longer need to juggle cook books with their kitchen utensils. The recipes are divided into specific categories like dinner party, romantic, ‘picnic’, breakfast, barbecue and vegan pleasures.

The company declares the app to be foolproof in that every step of the cooking process is explained and demonstrated. It also calls it relaxing in that users need not stress any longer over timing as it offers recipe integrated multi timers.

The app says that it offers people the opportunity to learn dozens of professional cooking techniques, tips and tricks. People can also find recipes for specific events from a romantic dinner to lunch for the kids.

It was created by Kinetic Art, an Israeli startup, established in 2010. Kinetic Art’s core technology and intellectual property revolves around in-app ecommerce optimization.

Kinetic Art ‘s CEO Oran Huberman, said that Look & Cook allows for, “cooking like a professional without actually being one.” As he told No Camels, “When you’re watching Martha Stewart cooking on TV, you don’t actually see much. You as a viewer can’t know what kind of mixer she used, you don’t see the list of ingredients, nor can you purchase the ingredients by clicking on a button. Our platform enables all of that.”

The app is available on ios, Kindle and Android systems and comes in both French and English. Its investors include the Israeli inventor of the USB drive, Dov Moran.

Chef Meir Adoni is the proprietor of the Mizlala restaurant in Tel Aviv.



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