Now you can do your shopping directly from Facebook.
Facebook users will now be able to take advantage of two new features: A Buy Button and a Save Button.
The “Buy” button, which is currently being tested by a limited group of small and medium sized US businesses, according to Facebook, will allow people to buy products directly from businesses without leaving the site. This will boost sales for advertisers and allow Facebook to increase ad revenue. The button will appear at the bottom of sponsored ads.
The company also expects more businesses to advertise with it, now that it will allow users to buy products directly through the website. It also helps the company keep users on the site, since they won’t have to go elsewhere to make their purchases.
Facebook promises that user credit card and personal information will be secure.
Facebook has already increased its share of global digital ad spending and will achieve an estimated 7.8% for the year, up from Last year’s 5.8%. This comes as mobile commerce continues to increase rapidly and should total $304.1 billion in 2014, accounting for 19% of all e-commerce sales this year.
The new Save feature lets users bookmark content from their news feeds to review at a later time.
Facebook software engineer Daniel Giambalvo blogged about Save: “Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away. Now you can save items that you find on Facebook to check out later when you have more time.”
Only the individual user will be able to see what has been saved. It will not be part of their public information.
The release of Save comes two years after Facebook acquired the startup Read It Later, which offered a similar service.