In 1999, hi tech billionaire Cuban launched the first serious effort to offer broadcast television over the Web.
Last weekend, investor and owner of the NBA’s Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and the chairman of the HDTV cable network AXS TV Mark Cuban wrote that the Internet-over-the-Web provider Aereo “deserves a lot of credit for their effort, ” which resulted in a losing legal battle with broadcasters that reached all the way up to the US Supreme Court.
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In 1999, hi tech billionaire Cuban launched the first serious effort to offer broadcast television over the Web, via his Broadcast.com website (which today funnels users to the Yahoo!).
It was a failure, a lot like the present-day failure of Aereo, which last week received its final death blow—it appears—after learning that even though the Supreme Court recommended it pay for cable content like all the other cable carriers – no one will take its money.
Aereo will not be able to stay alive, after the US Copyright Office decision to exclude it from consideration as a cable provider.
“It was a long and expensive shot to do what they went for. But they went for it. And they attempted to pivot after their SCOTUS loss, ” Cuban wrote. “The technology has obviously gotten better on all sides of the equation, but sometimes a good idea is a good idea. Even if it is hard to make work.”
He concluded: “Everything old is always new again in tech.”