Google Glass used to be cool, but now it’ll get cooler than cool.
Marchon Eyewear announced it entered into a close partnership with Belgian born American fashion designer Diane von Furstenberg, best known for her iconic wrap dress, to collaborate with Google, the whole deal culminating in the “DVF | Made for Glass” eyewear collection.
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The limited edition collection of frames and sunglasses is being promoted as the “watershed moment” between technology and fashion, when geeky glasses starts looking really good, and maybe when models no longer believe there’s a little man inside their smartphones.
President and CEO of Marchon Claudio Gottardi announced: “Diane von Furstenberg is a visionary in the world of fashion and design. It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optics. ‘DVF | Made for Glass’ is poised to take wearable technology to the next level in high fashion.”
Diane von Furstenberg added for her part: “I have always been fascinated by technology and as a brand, DVF embraces technology. It is a very natural fit for us and we are delighted to be on the forefront with Glass.”
Diane Simone Michelle Halfin was born in Brussels, Belgium to Jewish parents. Her father was Romanian-born Leon (Lipa) Halfin, who immigrated to Belgium from Chişinău (then Bessarabia province of Romania and now the capital of Moldova) in 1929. Her mother was Greek-born Liliane Nahmias, a Holocaust survivor. Only 18 months before Diane was born, her mother was in Auschwitz. Diane has spoken broadly about her mother’s influence in her life, crediting her for teaching her that “Fear is not an option.”
She initially rose to prominence when she Prince Egon of Fürstenberg. She continued to use his family name after their divorce in 1972, although she is no longer entitled to use the title princess, and cannot, under any circumstances declare war on behalf of the Fürstenberg.