David Lipman has found a new home eight months after the closing of his family’s ad agency.
David Lipman has found a new use for his creative talents after the closure of his fashion advertising agency last year. He will now join Town Residential as the chief executive officer of its new marketing division called Town Creative. In that position Lipman will lead all of the company’s branding and marketing initiatives.
Town’s president of sales, Wendy Maitland, said of the move, “By bringing David Lipman on board as chief creative officer, Town is revolutionizing branding and marketing in the worldwide real estate industry.”
Jeff Appel, the president and COO of TOWN Residential said, “This is a signature moment for TOWN. Lipman is a legend in the creative and advertising space and brings unparalleled experience to TOWN. This new collaboration has enormous potential and is one that will redound to the benefit of the firm, our brokers and most importantly our clients.”
In a statement Lippman said, “I am honored to join TOWN Residential and work with a team that has made its commitment to luxury crystal clear since its inception. TOWN Creative is an innovative concept that will amplify and elevate the firm’s brand, bringing to life the magnificent properties showcased by TOWN’s best-in-class representatives.”
Lipman has already been making forays into the world of real estate having been involved in the rebranding of One Madison Park and the creative marketing of the new tower One57. That luxury condominium apartment building has already sold a unit for $90 million.
The Lipman agency closed abruptly in September 2013 due to financial problems including $9 million in debt. The firm was reportedly the victim of its parent company Revolate’s own financial problems. The shuttering of the business was such a surprise that people were still arriving at its offices for meetings when the closure was announced and David Lipman himself had just been promoting a new campaign featuring the super model Kate Moss.
But Lipman may not have been taken completely by surprise as he had justclosed the agency’s second floor offices earlier that month.
The agency was founded by Lipman’s family in 1927.
Founded in 2010 by its chairman Joseph J. Sitt and Andrew Heiberger, Town Residential says that it is dedicated to equal value and resources to sales, new development marketing and rentals, and that it strives to be a leader in all three areas. The firm maintains that it recognizes that the common thread in each and every real estate transaction is a client with similar needs: exceptional customer service, transparency of information, neighborhood expertise and professional guidance through the process. Town embraces these needs and works diligently to cater to them on every level of our business.
A privately held company, Town specializes in luxury residential sales and leasing and the marketing, sales and leasing of new developments. Its founding members are a close-knit group of leaders with acclaimed success and expertise in luxury sales, new development marketing and rentals. Innovative, experienced and built on strong business principles. Town believes that it is poised to deliver dramatic results in today’s real estate market.
Joseph J. Sitt, 50, is the CEO of Thor Equities and the chairman and managing principal of the Thor Urban Property Fund. He was born in Brooklyn to a Syrian Jewish family and is also the founder of the retail chain Ashley Stewart. The name for that company was inspired by Laura Ashley and Martha Stewart.