Roup, CEO of VigLink, which provides affiliate advertising solutions for content-driven commerce, to fuel VigLink’s international expansion.
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The latest round marks the first time that VigLink has raised additional funding in three years , with its most recent round of $5.4 million happening in 2011.
Those participating in the Series C were RRE Ventures, who led the round, backed up by existing investors Emergence Capital, First Round Capital and Google Ventures, with new participation coming from Correlation Ventures and the Silicon Valley Bank.
Eric Wiesen, a generation partner at RRE Ventures, will also be joining the board at VigLink.
San Francisco-based VigLink have carved themselves out a strong position in the content-driven commerce.sector through providing links between web publishers and affiliate advertising solutions.
VigLink currently generates more than 10 billion page views as well as in excess of five hundred million clicks a month, in the process of monetizing content for over 300, 000 web sites and portals among them a number of major household media portrayals as well as independent bloggers, forum owners, and mobile apps.
Through the VigLink marketing systems advertisers are providing openings to new markets while website owners and publishers publishers can earn a commission for sales generated through links embedded into their content. Depending on the nature of the website and the value of the product being marketed , links are exchanged through the company’s VigLink Exchange (VLX).
VigLink have developed a sophisticated technology capable of directing specific product to the highest yielding advertiser, depending on their website traffic, thereby maximizing revenue for the publisher.
Roup’s formula seems to be working very well with the company’s revenue reportedly having doubled year-over-year from 2012 to 2013.
VigLink’s current list of advertisers numbers more than 35, 000 among them, including Amazon, Best Buy, eBay, Nike and Nordstrom, with Oliver Roup insisting that the latest round of funding will be used to expand VigLink’s footprints in the international market, with particular targets being Europe and the Asian Pacific region.
Oliver Roup graduated from the Massachusetts Institute of Technology (MIT) with both a bachelors and masters degree in computer science, following up by gaining a Master of Business Administration (MBA) from the Harvard Business School.
Before founding VigLink, in 2009 Roup spent some time with Microsoft, responsible for directing products for such media properties as MSN Entertainment, XBOX Live Marketplace and Zune Marketplace.