Published On: Tue, Jun 10th, 2014

Israeli Startup Tweak Offers New Flexible Sink Strainer

Finally someone has developed a new form of sink strainer.



Everybody has a strainer at the bottom of their kitchen sinks. Its’ the little round mettle thing that lets the water and soap suds go down the drain through its small holes, but stops larger items like bits of discarded food from also going down where they would otherwise clog your sink.

The problem is that they get so filthy that no one wants to have to touch them when they need to be moved or cleaned. Now an Israeli company called Tweak has come up with a solution to this problem.

The Tweak strainer does not only strain your waste, it also removes the disgusting task of throwing the waste into the garbage can. It is made from a flexible polymer and comes in a variety of colors. It works by simply applying pressure to a bump on the edge which then bends the strainer so that you can carry whatever refuse that it has collected to the garbage without touching any of it.

There is both a kitchen sink Tweak and a larger one for bath tubs.

The company’s tag line is, “Dispose all waste from sink and bathtub, without touching it.”

Founded by Nitzan Shafat and Aviv Rozenfeld last year, Tweak is affiliated with the crowd funding website The new company has received more than $50, 000 in funding from almost 3, 000 investors.

Small investments from $3 to $100 earn backers free Tweak products. But if you pledge $150 or more than the company’s founders promise to take you out to dinner in Tel Aviv.

This is the first project for the duo who recently graduated from Israel’s Shenkar College of Design where they first thought of the idea for TWEAK. Today Nitzan works in a design studio and Aviv works in a prototypes workshop.

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