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WSJ : Microsoft in adware best practice talks with Israeli Co Babylon, Perion, ironSource

“The Wall Street Journal”: Microsoft spoke to Babylon, Perion and ironSource on pop-up ad rules.

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“The Wall Street Journal” reports that Microsoft Corporation (Nasdaq: MSFT) has met with Babylon Ltd. (TASE:BBYL),  Perion Network Ltd.(Nasdaq:PERI: TASE:PERI),  ironSource Ltd. and other Israeli adware companies to persuade them to agree on a set of best practices, adherence to which will place them on a list of Microsoft-approved adware vendors.

“The Wall Street Journal” says that ironSource has confirmed its participation in these meeting, but Perion Networks and declined to comment

“The Wall Street Journal” quotes an executive at an Israeli adware company as saying, “Companies in this industry are losing millions of dollars because of the ways antivirus vendors are blocking their software applications. Some of them are employing teams of up to 15 developers dedicated to circumnavigate these technical blocks.”

“The Wall Street Journal” says, “Whether it gets others to sign on, Microsoft has already committed to enforcing the guidelines. On April 4, the company listed the guidelines on its Malware Protection Center Blog stating that they will come into effect on July 1. The guidelines would require adware developers to supply users with an easy way to close ads, to identify programs that launched them, and a straightforward means of removing the programs from their computers.

“In exchange, Microsoft said that adware from companies joining the initiative won’t be flagged as malicious by Microsoft and the others in the consortium security products, saving these companies the pain of having to circumnavigate existing security suites.”

The newspaper quotes IT management solutions company OPSWAT, as saying that Microsoft’s anti-malware system, Security Essentials, was a world leader in the consumer focused antivirus market in the first quarter of 2014 with a 22% market share. It adds, “In closed meetings, Microsoft officials noted that three other anti-malware vendors have already agreed to join the initiative, people who attended the meetings said. With these partners, Microsoft officials said the anti-malware consortium the company hopes to form would control about 44% of the anti-malware market.”

Published by Globes [online], Israel business news – 



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