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Scooter Braun to Revamp Lady Gaga’s Career?

The singer reportedly considers hiring Justin Bieber’s manager in hope of reigniting her career after disappointing album sales.

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Lady Gaga supposedly wants pop star Justin Bieber’s manager Scooter Braun to help her recover from recent popularity drop.

The 28 year-old singer, who parted ways with her nearly-decade-long manager Troy Carter last year to give newly-minted manager Bobby Campbell a shot, is apparently looking for new representation following the disappointing sales of her 2013 album, “ArtPop”, and the failure of her latest single, “G.U.Y.”, to make the American Top 40.

Although “ArtPop” went platinum and gold in markets around the world and ended up being the ninth best selling album of the year, with reported sales of over 2 million copies worldwide, it is still considered a huge dud in Gaga terms. Rumors suggested that the album sales had actually lost her label $25 million, and resulted in staff layouts.

Be it true or false, the singer is reportedly concerned over the apparent decline in popularity, and believes that the expertise of the 32-year-old mogul, who stirred Bieber’s career to global superstardom, will help put her back at the top.

“If anyone can help Gaga now, it’s Scooter, ” an industry source told The Sun. “He’s one of the smartest blokes in the music industry and made Bieber the biggest pop star on the planet. There are few options for her right now, but Scooter is one of them.”

Scooter Braun has been with Justin Bieber since the very beginning of the Canadian superstar’s career, when Braun discovered him as a kid through his YouTube videos. In the years since, through the highs and rumors of tension between the two, their relationship has endured – as well as Bieber’s flourishing career. His latest album has sold nearly 3 million copies worldwide.

Braun has recently made headlines when rapper Lil Wayne released a highly-publicized recorded rant accusing the manager of badmouthing his kid brother, rapper Lil Twist.

“Scooter is the mole behind all the negativity circulating around Lil Twist & his name”, the video caption read.

Wayne, whose younger brother was blamed for a marijuana-fueled party at Bieber’s California home, as well as driving the singer’s Ferrari at illegal speeds and driving his Fisker sports car into a pole near a liquor store last March, has ended his May 26th accusatory video with a threat to the manager: “Anything you got to say, when you see me, say it to my motherfuckin’ face. And if you do happen to say it to my motherfuckin’ face, I ain’t gonna make you eat them words, nigga. I’ma put them bitches on your tombstone… Fuck you, Scooter.”

Bieber, who is friends with Lil Wayne, has addressed the feud with a brief shout out to both parties. “Love you, Scooter, ” he said. “Love you, Wayne.” He later posted a photo of himself and Braun hugging on his Instagram account, captioned “All love”.

Scott Samuel “Scooter” Braun was born in New York City in 1981 to a Conservative Jewish family. He began his career by organizing parties while studying in Atlanta, and at the age of 19 he became the head of marketing at So So Def record label.

After leaving the label, he started his own marketing business. He first encountered Justin Bieber when he saw a video of a 12-year-old Bieber on YouTube, performing a song by American R&B singer Ne-Yo. After convincing Bieber’s mother to bring her son to the US, Braun secured his young Canadian artist a deal with Island Def Jam record label. Shortly after, his client became the first ever artist to have seven songs from a debut record to chart on the Billboard Hot 100.

In 2007, Braun established SB Projects (Scooter Braun Projects LLC), a full-service entertainment and marketing company encompassing a wide range of ventures , which includes RBMG – a joint media company and record label between Braun and American R&B artist Usher.

Braun is greatly involved in various charities, insisting on donating certain proceeds from his business. His greatest commitment remains for the charity Pencils of Promise – established by his brother, Adam – that helps build schools in developing nations.



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