Israeli advertising group Web3 collaborating with Chinese search giant

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Israeli advertising group Web3 Ltd. has signed an exclusive cooperation agreement with Chinese search giant Baidu Inc. (Nasdaq: BIDU), which is seeking Israeli advertisers. The idea is approach Israeli advertisers and open doors in China using Baidu’s infrastructure and platform, which has more than 590 million users. Baidu will train a special team at Web3 to help manage the ad campaigns in China, develop the creative ads in Mandarin, and deal with China’s bureaucracy in the field.

Baidu is one of China’s biggest digital media companies, with an exposure rate of 90% among Internet users. It operates the country’s largest search engine, accounting for 65% of all searches in China, as well as providing related services, such as cloud storage, content and service sites, a map service, and a media kit for banner displays.

Under the collaboration with Web3, Israeli advertisers will be able to advertise on Baidu’s search engine according to keywords and banner displays on affiliated content sites. Baidu representatives will visit Israel in June to meet leading Israeli advertisers.

“This is real news for Israeli advertisers seeking opportunities in new markets, ” says Web3 CEO Shahaf Bar-Geffen. “China’s online market is huge. It’s one of the fastest growing markets in the world, and Israeli advertisers definitely have an interest in being there.”

Bar-Geffen and Paz Dror founded Web3 in 2006. It has 100 employees. Investors include Bar-Geffen, Dror, co-CEO Shai Beres, Kobi Nizri, and South Africa’s Village Media pte Ltd. Its clients include Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL),  Clalit Health Services,  El Al Israel Airlines Ltd. (TASE: ELAL)Strauss Group Ltd. (TASE:STRS), andTnuva Food Industries Ltd.

Published by Globes [online], Israel business news – www.globes-online.com – on May 25, 2014

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