Connect with us

Hi, what are you looking for?

Jewish Business News

Business

Teddy Sagi acquires two mobile ad start-ups

Sagi will merge Ajillion and Definiti Media with Crossrider.
  –

Teddy Sagi

Teddy Sagi continues to expand his holdings in the mobile sector. The Playtech Cyprus Ltd. (LSE:PTEC) controlling shareholder has acquired two Israeli start-ups Definiti Media and Ajillion for about $15-20 million for both of them. The two companies will merge into the activities of Crossrider, which has developed a cross-browser platform, and which Sagi acquired in December 2012 for $37 million.

Ajillion, which was founded 12 months ago, develops management platforms for marketing in mobile communications for advertising networks, ad agencies and monetization platforms. The company works with major global ad agencies like McCann Erickson and Israeli companies Inneractive and ironSource. Definiti Media, which was founded two years ago, has developed a mobile ad network specializing in marketing solutions based on performance for advertisers and content websites.

Both companies were founded by Gilad Hellerman (43) and Etai Raz (39), without the assistance of external investors, and they will thus earn the entire proceeds of the acquisitions less tax. The two start-ups have 20 employees who will join the staff of Crossrider, which is based in Tel Aviv with operations in Romania and Ukraine. Hellerman will become head of Crossrider’s mobile division.

According to data provided by Crossrider, the two companies will benefit from an expanded platform with 2.5 million new users daily. Crossrider said, “The acquisitions of Definiti Media and Ajillion will significantly strengthen the mobile division in Romania and in Kiev. We have found in Definiti Media and Ajillion quality technology adapted for the good of our customers and for the benefit of future development.

Published by Globes [online], Israel business news – www.globes-online.com 

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

Travel

After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Advertisement