Published On: Thu, May 8th, 2014

Jean-Charles Naouri plans an IPO for Casino’s global e-commerce platform

According to a recent statement, Naouri, CEO of France based Groupe  Casino,  with global trading activities spanning from South America to Asia has brought in both Morgan Stanley and JPMorgan Chase to handle the listing on the NASDAQ exchange in New York.


Jean-Charles Naouri, Chairman, Chief Executive Officer as well as controlling shareholder of Groupe Casino,  the massive French retail chain is reportedly preparing to merge the group’s substantial e-commerce platforms, covering France, Brazil and Asia with the eventual goal to be  listing the business in the US, on the NASDAQ exchange.

Groupe Casino operates a total of  12, 000 outlets globally, featuring brands including Cdiscount, which operates throughout France as well as in Colombia and Vietnam, with their Nova Pontocom division being exceptionally well represented throughout Brazil.

According to industry observers, Nauru has become increasingly interested in listing the company’s global e-commerce platform, in the light of anticipated increased competition from U.S. giant  online giant alongside that of their  Chinese rival Alibaba who are also in the throes of putting together an IPO, more than likely in the United States.


For the time being  Casino are releasing very little regarding  their  plans, especially when the IPO will be happening. All they were prepared to say in their statement rearding the possibility of floating the company’s shares  is that it will be on NASDAQ and that  the companies who will be joining forces to create this global marketing giant are discussing the nuts and relevant  boards.

If and when the merger comes to pass, it will  create an eCommerce giant  who boasted joint sales in excess  last year of $4.billion in 2013.

Jean-Charles Naouri  is reported to interested in catching the wave of investor interest in internet-based companies, especailly those who have already established a strong presence  in the emerging markets of Asia and South America.

So far , indications in the market are ones of approval, with shares in Casino shares showing an increase of three per cent on close of trading on  Wednesday, closing at  €92.01 in the Paris Stock Exchange,  their  highest level for thirteen years.


Jean-Charles Naouri, was  born in rural Algeria, arriving in France with his family as a young boy. From an early age Jean-Charles displayed exceptional academic abilities, winning both  prizes in  both the Latin and Greek exams in France’s national competition for high school students, before going on to earn a PhD in Mathematics from the  École Nationale d’Administration, (ENA)  in 1976,


After graduating, Jean-Charles Naouri joined the Inspection générale des finances (France), the auditing and supervisory body of the French Administration, remaining there for more than a decade, where he  later served as chief of staff for Pierre Bérégovoy, both at the Ministry of Social Affairs and National Solidarity and the Ministry of Economy, Finance and Budget.


In 1987, Naouri left government service to join merchant bankers Rothschild & Cie Banque as their Managing Partner, whilst also establishing his own investment fund, Euris, through which he began to gradually  acquire minority equity investments in  a number of French industrial concerns.

By  the early 1990s, Euris had gathered sufficient impetus that Naouri began to acquire  strategic stakes in a number of companies, gradually moving into the retail sector.


In 1991 Euris  acquired the Brittany-based retailer Rallye, and the following year masterminded  a merger of the Rallye Group  with Groupe Casino, in the process becoming a Group Casino’s largest shareholder.

In 2012, Groupe Casino acquired controlling interest in Brazilian retailer Pão de Açúcar.

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