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Elie Bernheim, grandson of the founder of the one of the last independent Swiss family watchmaking companies, RAYMOND WEIL, was named as Chief Executive Officer (CEO), the reins from his father Olivier Bernheim. This act sets the stamp of the third generation at the head of the Swiss watch company.
Elie Bernheim joined the company in 2006 after graduating from the prestigious Hospitality Management School of Lausanne. Mr. Bernheim was in charge of the development and optimization of the global strategy for Raymond Weil during recent years.
Elie Bernheim will remain the head of Raymond Weil’s marketing department, respecting the founding values remains essential to his vision for the future.
While analytical and pragmatic, Elie Bernheim is nonetheless passionate about life, the Arts and music. Essentially inherited from his mother, who is a professional pianist, the passion for music is today breathing a new lease of life, animating each new product development or marketing positioning.
Elie Bernheim succeeds his father Olivier Bernheim, who proudly passes on the baton. Olivier Bernheim joined the family company in 1982. He became the Chief Executive Officer of Raymond Weil in 1996 and will remain President of the Board of Directors and company consultant.
Founded in 1976, RAYMOND WEIL Based in Geneva, cradle of the most prestigious names in Swiss watchmaking and of the most esteemed experts in the area of components and the provision of materials, the Brand occupies a prominent place in the exclusive world of luxury watchmaking, thanks to its collection of refined timekeepers, which combine elegance with contemporary elements, arousing the emotions of both clients and partners.
Music has always been at the heart of Raymond Weil’s universe, as can be seen with the names of the different Brand collections, taken from famous operas, such as nabucco and parsifal, or the musical connotations, maestro and jasmine, as well as the numerous musical partnerships that Raymond Weil has had, particularly with iconic concert halls, prestigious prize awards, online music platforms and charitable activities linked to the music world.