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Howard Schultz Donates $30 Million To Help Fund Studies Into Post-Traumatic Stress Disorder (PTSD)

Schultz, CEO of global coffee chain Starbucks is donating the money  to benefit the rehabilitation of U.S. war veterans suffering from the condition as the flow of  troops returning from the Afghanistan and Iraq war zones gathers impetus.

Starbucks

Howard Schultz, CEO of Starbucks’s has committed  to donate $30 million  to help fund studies into brain trauma or  post-traumatic stress disorder (PTSD)  a condition that affects, to varying degrees,  returning soldiers from the war zones where the United States have been involved in the last twenty years.

Shultz’s commitment to help  PTSD  sufferers comes in addition  to his initiative to hire no less than  10, 000  army veterans and/or husbands or wives  of those who have served in the  military over the next five years.

In a recent interview, Schultz stated that these young men and women who are coming home from multiple deployments are not coming home to a parade or a celebration- in truth many of them are  coming home to an American public that really doesn’t understand, and never embraced, what these people have done.

Howard Schultz went on to add that rehabilitation is the key to utilizing traumatized veterans who have gained life experience that could be  ‘incredibly valuable to American business ’ in a number of ways.

Post-traumatic stress disorder (PTSD) is an anxiety disorder caused by witnessing  stressful, frightening or distressing events, not just in combat, but also victims of  accidents of any nature and even natural disasters such as hurricanes or tornadoes. Whatever the cause, PTSD can manifest itself immediately after a traumatic  event, although it can sometimes take months or even years, before symptoms emerge, which can come in extreme forms ranging from lethargy and insomnia to aggression.

The incidence of PTSD among army veterans are statistically much higher, with  one in three  army veterans  estimated to have  experienced some form of traumatic event during their service.

According to recent figures issued by the  Congressional Research Service, one out of five of the soldiers who served in  Iraq and Afghanistan veterans returned to the United States with some form of PTSD and/or some form of depression as a result of their armed services, although around half of  those suffering  from PTSD have yet to seek any form  of  treatment. Statistics show however that just over 150, 000 cases of PTSD have been reported within the U.S. Army between the years  2000 and 2014.

 

Howard  Schultz graduated  with a  bachelor’s degree in Communications from  Northern Michigan University  in 1975

After graduating, Schultz began his career in commerce with the sales team at  the Xerox Corporation, achieving considerable success selling commercial printers and photocopiers. Howard’s romance with coffee began in 1979, when at the age of just 26 he was appointed  general manager  for the United States by  Swedish drip coffee maker manufacturer, in charge of a staff of twenty. It was while he was with Hammarplast, that Schultz first met the owners  of the Starbucks Coffee Company in Seattle, and within a year had  joined them  as their Director of Marketing.

Howard became a driving force in Starbucks, encouraging them to expand their operations throughout the United States, although the company’s owners, Jerry Baldwin and Gordon Bowker, did not share Schultz’s enthusiasm and, frustrated he decided to form his own coffee house chain, which he called ‘Il Giornale’,  even receiving some backing from Baldwin and Bowker off the ground.  Needless to say  ‘IL Giornale’ became a great success, and within two years, Jerry Baldwin and Gordon Bowker decided to sell  the Strabucks chain, then considerably smaller, to Schultz.

Schultz has famously recalled his efforts to build  Starbucks into an international chain of coffee houses in his novel “Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time” which he co-wrote with  Dori Jones Yang which was released  1997 following that up with “  Onward: How Starbucks Fought for Its Life Without Losing Its Soul” this time co-written  with Joanne Gordon, which  was published in 2011.

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