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Irving Azoff Takes A 50% Share In Pop2Life

Azoff, CEO of the MSG Entertainment Agency has  paid out an undisclosed sum  to form a partnership with the young and dynamic marketing agency


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Irving Azoff And Billboard's Editorial Director Bill Werde In conversation At The 2012 Billboard Touring Conference

Irving Azoff, CEO of the MSG Entertainment Agency, and one of the most well-known artist managers in the entertainment industry, has added considerable weight to the agency which he formed last year after parting company with Live Nation, where he was partner as well as being cofounder.

Azoff, who succeeded in taking a number of his key clients with him when he formed MSG first came across the Pop2Life agency, when they were involved in a campaign to promote the relaunch of  the Madison Square Garden Company’s Inglewood Forum arena in California.

The Madison Square Garden Company  (MSGC) are partners with  Irving Azoff  in the MSG Entertainment Agency

It was during the event that Azoff first got to know Eric Murphy, dynamic founder and CEO of  when his company worked with one of Azoff’s longest running artist clients, the Eagles, as part of a campaign to promote the relaunch of MSGC’s Forum arena in California.

Pop2Life captured the imagination not only of Irving Azoff  but also most of the people who attended the MSGC Forum by printing unsure what they claim to be “the world’s largest vinyl record, ” which was a massive rotating replica of the Eagles’ classic Hotel California album taking pride of place  on the building’s roof.

With that eye-catcher to capture the visitor’s attention, Azoff admits to be totally impressed with the way that Eric Murphy and the Pop2Life company dealt with all of the aspects marketing of the event. From then on a dialogue was established which led to the veteran agent taking a 50% stake in the marketing firm. Announcing the tie-up, Azoff stated that in his experience there is no other company involved in experiential marketing like Eric and his team. “This is an exciting new partnership that will have my utmost attention”. He summed up.

POP2LIFE LOGO  Irving Azoff

In response Eric Murphy expresses delight at the partnership stating that it will his unlock  incredible opportunities both for the company as well as its clients.  To be a part of Irving Azoff’s next game-changing venture is honestly the best possible scenario for Pop2Life with our goals aligning perfectly”.


 Irving Azoff was born and raised in Chicago, and even during his study years at the University of Illinois have begun to establish his career in the entertainment industry working both as an agent, personal manager as well as promoting some concerts.

After completing his education Azoff moved to Los Angeles were soon after he began to work with Geffen Roberts where was involved in the development of the Eagles rock band. After David Geffen sold his Asylum Record label to Warner Music, Azoff left the label taking the Eagles with him as his own personal client.

During most of the UK’s, Azoff headed MCA Records during which time he was perceived in the industry as a compelling force that saved the company from bankruptcy. Azoff left MCA in 1989 in order to form his own record label, Giant Records, which is no longer active.

Big in personality but short in stature, it has long since been a legend in the music industry that the well-known singer/songwriter Randy Newman dedicated his cult song “Short People” to Azoff, who stands just 1.35 tall.



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