Published On: Thu, Mar 13th, 2014

Bruce Rosenblum Lays Out His Plans For The Future Of The Academy Of Television Arts & Sciences

Rosenblum,  Chairman  of  the Academy  painted a rosy future  at the annual Hall of Fame induction ceremony at the Beverly Wilshire Hotel.

Bruce Rosenblum / Getty

Bruce Rosenblum, CEO and Chairman of Academy of Television Arts & Sciences (Emmy Award), unveiled his  future plans  at last night’s  Academy’s  annual Hall of Fame induction ceremony, which took place at Hollywood’s  Beverly Wilshire Hotel, ostensibly beginning  begun the countdown to the Academy’s celebrations to mark the  70th Anniversary in 2016 today under the heading of “New Look – New Vision – New Destination”.

To show that he means business Rosenblum announced that the Academy will be changing its name,  cutting down considerably so in the future, it will be known as simply “the Television Academy”, backed up by a redesigned logo and matching brand imagery and even an updated design look for the “ Emmy” statue, of which dozens are awarded each year.

In his speech at the Hall of Fame induction ceremony, Bruce Rosenblum explained that the Academy is entering into the most important and pivotal year in their seventy year history, during which it will be  expanding, innovating and evolving to keep pace with the dramatic changes going on in the television industry.

“The Academy, and our 18, 000 members, intend to lead the industry into a new Golden Age that we believe is just beginning and is extremely exciting.” Summed up Rosenblum.

Plans are also on the table for an expansion of the Academy’s philanthropic efforts, with the intention of raising $40 million in funding these changes, with much of it going towards financing a complete revamp for the NoHo Arts campus owned and operated by the  Academy in the San Fernando Valley region of California.

Once completed the Television Academy’s  NoHo Arts campus will house a state-of-the-art multi-purpose theatre as well as digital production capacity media center will provide a home for the television industry to showcase its works, not only to the Academy’s members but also to the entire entertainment industry as well as the general public. To finance its operations the NoHo Arts campus will be constantly involved in the development and production of digital content featuring the Academy’s leading television professionals, which will be distributed not only in the United States but across the world.

In addition, young people who aspire to make a career in the television industry may be liable to take part in the Academy’s tuition-based scholarship program which will be housed on the campus.

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Rosenblum also plans to invest in expanding the Academy’s  important   Archive of American Television, housed on the NoHo Arts campus,

The Television Academy is the only organization that represents all aspects of the creative process of developing and producing television content, with around  18, 000 members representing all sectors of  the industry.

Bruce Rosenblum took up the role of  chairman and CEO of the Academy of Television Arts & Sciences, at the beginning of 2013, replacing John Shaffner who held the post for two-terms.

Rosenblum, currently the president of Warner Bros. Television Group, became  the first top network executive to take up the unpaid position for more than fifteen years.

Bruce Rosenblum holds a Juris Doctor from the University of California, Los Angeles as well as  a Bachelor’s Degree in Business Administration from the University of Southern California.

Rosenblum began his  professional career as an Attorney  dealing principally with clients involved in the  entertainment industry, before joining Lorimar Pictures in 1987 which were acquired by Warner Communications in  1989, where he has been employed ever since, serving as  President of Warner Bros Television Group of Time Warner Inc. and Warner Bros. Entertainment, Inc. for close to twenty years.

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