Published On: Wed, Feb 19th, 2014

Ron Lauder Invests In Israeli Social Network Jobs Placement Start-Up Choozer


Choozer uses social referrals so small and mid-sized businesses can market themselves.

Ronald  Lauder / Photo  Doron Ritter

Ronald Lauder / Photo Doron Ritter

Ron Lauder and two other investors have invested $1 million in social network jobs placement start-up Choozer. Choozer uses social referrals to enable small and mid-sized businesses to market themselves is the same way as giants like Google and Facebook.

“We asked ourselves how I can cause the perfect candidate to hear about an open position, ” Choozer co-founder and CEO Ariel Halevi told “Globes”. “We concluded that an online ad campaign is no different than marketing an app. The data are used to improve the exposure ratio and to know what factor prompts a worthy candidate to arrive.”

Choozer advertises both the job and the company. “If a candidate has the skills, he interviews the company, rather than vice versa, ” says Halevi.

Choozer, founded in 2012, has six employees in Ramat Gan and New York. Halevi co-founded the company with chairman Brian Hecht and Gur Braslavi.

“The connection with Lauder was made through his investors, who invited us to a meeting, where he unexpectedly turned up, ” says Halevi. “Two days later, we received an e-mail notifying us that they were interested in working with us through his investment fund, RSL.”

Choozer’s business model is based on an annual subscription by the hiring companies. There is a free trial period in which a company can try to hire two employees. In Israel, Choozer operates exclusively through online placement company JobInfo. “We gave JobInfo exclusivity because the Israeli market is small and our main markets are the US and Europe, ” says Halevi.

Published by Globes [online], Israel business news – www.globes-online.com

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