Susan Wojcicki, has been Senior Vice President of Advertising for Google just about forever, and was indeed the 16th employee ever hired at Google. As advertising is at the heart of the profitability of the company it is an important job.
As a firmly entrenched, and completely brilliant, member of Google’s upper management team Susan has now been promoted to become CEO of Google’s YouTube division. This is intended to be a major transformative role, as Google seeks to rapidly increase YouTube’s penetration and effectiveness.
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Susan Wojcicki / Getty
Wojcicki has confirmed the switch herself in a Twitter tweet (sic!) as follows:
(Excited to join #YouTube – wonderful team, amazing community & inspiring creators. I look forward to watching a lot more videos during work. – Susan Wojcicki (@SusanWojcicki)February 05, 2014)
Google’s CEO Larry Page confirmed the move as well, to web site TechCrunch, saying as follows:
“Salar and the whole YouTube team have built something amazing. YouTube is a billion person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love”.
With the change of leadership YouTube’s current leader Salar Kamangar is being shifted temporarily sideways, exactly as Google did with Andy Rubin, to dream up his own new initiative. With his batteries refreshed Rubin came up with a big push into robotics, so lets be patient and see what Kamangar will do next.
About Susan Wojcicki
Susan Wojcicki, who is 45years of age, was bon in San Mateo County, California to a Jewish mother, Esther Wojcicki née Hochman, who is a teacher, and to a Polish American father Stanley Wojcicki who is a physics professor at Stanford University.
Wojcicki graduated with a degree in history and literature at Harvard University in 1990. She also received her master’s in economics from the University of California, Santa Cruz in 1993. She also earned an MBA from the UCLA Anderson School of Management in 1998.
In September 1998, the same month that Google was incorporated, founders Larry Page and Sergey Brin set up offices in Susan’s garage in Menlo Park.
Wojcicki was 16th on Forbes List of the world’s 100 most powerful women. She is married to Dennis Troper, who is also an executive at Google, and they have four children together.
Susan Wojcicki’s sister Anne is the founder of genetic testing start-up “23andMe”. Anne is also married to Sergey Brin, though the couple are believed to be living separately currently.