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Alison Pincus Seeks An Additional $100 Million In Funding For One Kings Lane

Alison,  wife of Zynga founder Mark Pincus, has already succeeded in raising a total of $117 million for the online home décor company she co-founded in 2009.

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(L-R) Alison Pincus and Suzanne Feldman

Alison Pincus, wife of Mark Pincus,  founder of the well-known online gaming site Zynga, has long been regarded  as a high powered Internet entrepreneur in her own right.

Ms. Pincus is co-founder and Chief Strategy Officer of  One Kings Lane in partnership with Suzanne Feldman, a well-known figure in the world of fashion.  Doug Mack, a former  Adobe Systems executive,  acts as CEO for the company.

One Kings Lane, established in 2009 has already managed to raise two successful funding rounds, and are now looking to call up an additional about $100 million in a new funding round, according to sources in the Internet marketing business.

One Kings Lane last round of funding came in late 2012 when they succeeded in raising $50 million in Series D funding with their principal investors being Greylock Partners, Institutional Venture Partners, Kleiner Perkins Caufield & Byers, Scripps Networks Interactive and Tiger Global.

Previously the online marketing  sales  website which offers its members access to spectacular designer home decor, furnishings, accessories, and gifts raised $40  million in Series C funding in September of 2011, $23 million of  Series B funding in February of the same year, with its initial seed capital funding being raised by Alison Pincus and Suzanne Feldman.

Bloomberg & Vanity Fair Cocktail Reception Following The 2012 White House Correspondents' Association Dinner

Mark and Alison Pincus / Getty

 

Although Pincus and Feldman are remaining tight lipped about the possibility of going for series D funding, according to industry sources purportedly in the know, the founders have set their sights on a  valuation of at least $500 million as a result of the financing.,

One Kings Lane’s core business based around the organization of daily online sales of furniture and an array of home goods could off to a flying start, although reports have it that the demand for this type of product marketing has slowed. At the same time One Kings Lane’s recently formed marketing offshoot, Vintage & Market Finds, has reportedly become an increasing major factor in the company’s  income growth.

Alison Pincus

Alison Pincus graduated with a BS from UC Berkeley later going on to gain her  MBA from UCLA Anderson School of Management. .

Previously to Co-Founding  One Kings Lane,  Alison held digital marketing and business development positions at  Hachette Filipacchi, NBC and the Walt Disney Company.

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