Published On: Sun, Dec 15th, 2013

Eric Lefkofsky Find the Latest Acquisition for Groupon – Without Having to Look Too Far

Lefkofsky, CEO of Groupon, who specialize in online coupon deals, have recently acquired Boomerang.

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Eric Lefkofsky / Getty

Eric Lefkofsky, CEO of Groupon has added Boomerang, a recently founded online marketing concern that allows consumers to share locally issued gift cards, to their fastest growing stable of associated companies.

Details of the deal are yet to be disclosed, but they should be very straightforward as the buyers and the sellers are closely linked through both Groupon and Lightbank, which enjoy strong backing  by Eric Lefkofsky and his close working associate Brad Keywell.

What is sure to make the deal goal even smoother is that Boomerang are based in the same office block  as Groupon at 600 W. Chicago Ave in Chicago.

This is the first time the company has bought a Lightbank-funded startup.

Eric Lefkofsky, has been responsible for the founding of several technology companies, including InnerWorkings Inc., Echo Global Logistics and Mediaocean, a provider of media software.


Eric Lefkofsky attended the University of Michigan graduating with honors in 1991, and later gaining his Juris Doctor from the University of Michigan Law School in 1993.

Lefkofsky and his  wife Liz Lefkofsky wife have pledged to give half their wealth to charity, joining more than 100 other people from around the world who have taken the “Giving Pledge”  an initiative started by multi-billionaires  Warren Buffet and with Bill Gates. By taking the pledge, the world’s wealthiest people are urged to commit half their wealth to the charitable organizations of their choice.

Liz Lefkofsky is the director of the Lefkofsky Family Foundation, a trust established in 2006 for the purpose of advancing high-impact programs, initiatives and research that enhance the quality of human life in the communities it serves.



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