Ms. Borenstein founded Grokker in March of this year with a view to capturing a share of increasing use of video by consumers
It would be reasonable to say that Lorna Borenstein has accumulated a wealth of experience all the online industry, having climbed through the management ranks with Yahoo.
Yet Ms. Borenstein would be the first to admit that what drove her to found her Grokker start-up was a small mixture of inspiration blended with a lot of frustration.
Frustration about the time that she seemed to be wasting searching for top level videos, particularly on her favorite sport of yoga, and finding none online, even in subscription sites.
In the best tradition of an intrepid Internet researcher Lorna also discovered that there were production companies who are prepared to make instructional videos not only on yoga, but on a wide variety of purveyors of sports and pastimes. Companies who were finding it difficult to reach a market of prospective users.
Lorna rapidly recognize that they was a niche for someone to bridge the gap between producers of online videos and those looking for and willing to pay for videos of a specific instructional nature.
When she founded her company, Lorna has initial plans to provide instructional videos containing to offer the “best content in cooking, yoga and fitness from leading experts in the specific fields, ” with the intention of taking advantage of the rapidly increasing recognition that instructional videos would be greatly appreciated. In addition, Laura recognized that companies are turning to Google and Facebook as being them their best return on investment for the advertising budgets, and would be happy to identify with training films in their particular sphere.
To get Grokker off the ground as a recognized expert video network, Lorna Borenstein has picked up around $5.5 million in Stage One funding with the leading investor being Khosla Ventures, with Josh Koppelman of First Round Capital and angel investor Ron Conway also participating.
Lorna Borenstein was born and raised in Montréal Canada from where she graduated with a Bachelor of Civil Law and a Bachelor of Common Law, with Honors from McGill University. Laura later went on to earn a Degree in Business management from the American College in London, England.
After completing her University education, Ms. Borenstein joined Yahoo in October 2004 rising to the rank of Vice President and General Manager for the online search engine’s Yahoo Personal division.
In May 2007 Lorna left her post at Yahoo to become President of Move.com, operators of May the Move Network of real estate web sites.