Published On: Wed, Oct 16th, 2013

Isaac Lee Appointed CEO Of Fusion, The News-And-Lifestyle Cable Outlet Geared Towards The Hispanic Community

Lee, veteran head of Univision’s news division, will head the startup whose target audience is young Americans of Hispanic origin.

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 Isaac Lee

Fusion, due for its digital launch on the 21st of October 21 and on TV on the 28th, have chosen Isaac Lee to head the station. Fusion, a joint venture between Walt Disney’s ABC News and Univision the American Spanish language broadcast television network under the ownership of Univision Communications.

Lee, who was born in Bogotá, Colombia, was appointed to the post according to ABC News President Ben Sherwood due to his deep understanding of content that is relevant to Spanish-language television viewers will be critical as Fusion brings together diverse cultures, voices and viewpoints to serve this influential and growing audience.

The Fusion network’s programming will be distinctly aimed at Hispanic towards a Latino American audience  in the United States, presenting a viewing fare including hard-news commentary, satire as well as pop culture, entirely different fare from that served up by Univisión  which, according to Nielsen ratings, enjoys has the largest audience of Spanish-language television viewers in the world

Lee will take over the role of head of Fusion from interim CEO Beau Ferrari, whilst retaining his post as president of Univision’s news division, working out of the station’s studios in Miami, Florida where he also has his home.

 

Isaac Lee was born and raised in Bogotá, Colombia. After completing high school, less spent some time living and studying in Israel, studying psychology at the Hebrew University of Jerusalem, returning to earn his masters degree in journalism from the Universidad de Los Andes in Bogota.

Isaac Lee began his professional career at Revista Cromos, Latin America’s oldest magazine, where at the age of just 25 he was appointed editor. The following year Lee began his career in investigative journalism when he was appointed editor-in-chief of Revista Semana, at that time Colombia’s largest and best known news magazine.

During his time in charge at Semana the magazine published several investigative pieces and controversial interviews relating to the country’s turgid political situation, while at the same time, creating some light relief through the launch of Soho, a lifestyle magazine that went on to become the best selling publication in the country, whilst masterminding the transition of the magazines to digitation.

Prior to joining Univision, Lee founded Poder, a business magazine aimed at consumers in the United States and South America, where he also acted as chief editor.

Isaac Lee left Poder in late 2010 to join Univision as President of News, bringing to the station, a number of new projects as well as previously unknown levels of cutting-edge investigative journalism. Under Lee’s leadership Univision News division has been the recipient of a number of awards for journalistic excellence including the 2012 Peabody and IRE Awards for its “Fast and Furious” investigation, two EMMY Lifetime Achievement Awards, two Gracie awards, the Cronkite Award for Excellence in Political Journalism for documentaries produced by the station’s Investigative and Documentary units.

In May of 2012, Lee began working in the formation of a 24 hour news channel in Spanish, planned as a joint venture between ABC News and Univision that would eventually grow to become Fusion.

 

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