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Israeli start-up Inno-Bev Ltd.’s revolutionary WakeUp drink was awarded the “Best Functional Drink” in its category on Sept. 19 during the Beverage Innovation Awards at the annual Drinktec Beverage and Liquid Food Industry expo. WakeUp, which as been four years in the making, uses natural ingredients to help keep employees awake during work hours.
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WakeUp creator Eli Faraggi designed the formula as a next-generation solution for the rapidly growing $40 billion energy drink industry.
“While energy drink sales are on the rise, we believe there is a growing demand for safe, science-based alternatives to the existing caffeine-based beverages that are under review by the FDA and in Europe, ” Faraggi said.
WakeUp, often called a “Post Lunch Waker, ” is a 100 ml, lemongrass-flavored, daily beverage designed to provide a comprehensive solution for the fatigue that occurs during noon time and is known as “Post Lunch Dip” syndrome (P.L.D.). The WakeUp formula is patent-protected and based on natural standardized ingredients already used in nutritional foods and beverages, including guarana, ginkgo biloba, elderberry and a unique apple sugar with a low glycemic index that reduces sugar fluctuation.
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P.L.D is embedded in our biological clock. Between 1 p.m. and 4 p.m., a “sleep gate” is opened in our bodies, as systems slow down and decrease their rhythms. Blood pressure decreases, blood glucose fluctuates and a mild drop of temperature occurs.
WakeUp’s safety and efficacy have been tested in three-clinical trials at two world-renowned institutions, the Rambam Health Care Campus and the Technion (Israel Institute of Technology) medical faculty.
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