Published On: Tue, Sep 24th, 2013

Grand Theft Auto V Breaks Record Sells $1 Billion In 3 Days CEO Strauss Zelnick Delighted

Strauss Zelnick, Chairman and CEO of Take-Two the interactive software company, has seen sales of their latest Grand Theft Auto V break all records by notching up $1 billion in sales in just three days.

Strauss Zelnick,    Men's Fitness,    November 1,    2008

Strauss Zelnick /Getty

Strauss Zelnick is acting like a kid with a new toy these days, which wouldn’t be too far from the truth. The reason why is that the company he heads, Take-Two Interactive Software Inc. “Take-Two”, owners of Rockstar Games the developers of the Grand Theft Auto series of games have had a record-breaking week.

The record stems from sales of the Series Five version of Grand Theft Auto, launched just on the 17th September, which succeeded in breaking two records in just a matter of days. First of all GTA5 sold 80 million copies (worth around four hundred million dollars) on the first day of its release, and succeeded in totting up a total of just over one billion dollars in sales within the first three days after its launch

According to industry figures, Take-Two Interactive Software achievement makes for the fastest that any entertainment property, including video games and feature films, has reached this significant milestone, but estimated sales being around 200 million copies sold worldwide.

The latest version of the GTA5 software is compatible both with the top video game consoles, particularly Microsoft’s Xbox 360 and the PlayStation 3 from Sony.

In a recent statement Strauss Zelnick waxed lyrical on the success of Grand Theft Auto Five comparing it the game to something of a cultural phenomenon, while Rockstar Games continues to rewrite the book on what can be achieved in interactive entertainment, “. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.” Zelnick summed up.

New York-based Take-Two wholly owns Rockstar Games as well as the popular game developer 2K Games. Take-Two are a true global phenomenon, with offices not only in New York City but also in the historic town of Windsor in the, United Kingdom, where Take-Two’s international offices are situated.
The company also has a number of development studios in various centers throughout the world including San Diego, Vancouver, Toronto and Novato, California.

Apart from its most famous series Grand Theft Auto, Take-Two has also been responsible for publishing a long list of successful interactive video games , taking in the Midnight Club racing series, the Manhunt series and most recently BioShock through 2K Games, Take-Two also publishes the popular 2K Sports featuring simulations of American sports such as NBA 2K series, MLB 2K series, and WWE 2K series

About Take-Two & Strauss Zelnick

Take-Two was founded in 1993 by Ryan Brant, the son of newsprint magnate Peter Brant. Strauss Zelnick joined the company in April 2007, eventually taking up the role of CEO in the beginning of 2011.

Sstrauss Zelnick graduated with a B.A. from Wesleyan University, going on to earn his masters degree in Law from Harvard Business School and a Doctor of Jurisprudence from Harvard Law School.

In addition to his activities at Take-Two, Zelnick is a partner at ZelnickMedia LLC , a company he helped to found in 2001 and has acted as Chief Executive Officer before joining Take- Two.

Strauss Zelnick is recognized as one of the pioneers in the media and entertainment industry, having … held top executive positions across a broad spectrum of its activities, such as digital music, television, video, motion picture, and most recently the entertainment software sector. In the past, Zelnick has served on the Board of the Recording Industry Association of America as well as the Motion Picture Association of America.

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