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Dustin Moskovitz continues to move on from Facebook

Moskovitz, one of the original founders of Facebook, and his partner Justin Rosenstein, are showing that there is a life after Zuckerberg by building and expanding their own internet presence.

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 Facebook Co-Founder Dustin Moskovitz Speaks At CTIA

Dustin Moskovitz / Getty

/ By Albert Hecht /

Dustin Moskovitz enjoys an almost unique claim to fame being that he is one of the five original founders of Facebook, the first and probably the most successful of all the social networking websites. Yet Moskovitz was one of the first to walk away from Mark Zuckerberg, Eduardo Saverin and the rest of the Facebook founders when we left in 2008, but having the good sense to hang on to his 7.6% percent share in Facebook worth several billion dollars.

So what do you do when you are just 24 years old and have enough money to last an innumerable number of lifetimes? What Moskovitz did was establish his own startup, this time in partnership with Justin Rosenstein, another member of the original production team at Facebook.

Moskovitz and Rosenstein began work on their new project, known as Asana, and such was the interest among venture capitalists that they got under way with $1.2 million of initial “angel” funding t from such experienced investors as Ron Conway, Peter Thiel, Mitch Kapor and Napster founder and Facebook President Sean Parker.

In November 2009, more than a year before their new company was officially launched; Moskovitz put together a further $9 million in funding this time from Benchmark Capital and Andreessen Horowitz.

By February 7, 2011, Asana was ready to face the world, who was pleased to discover that is a software application evolved by the two software engineers as a business orientated application whose purpose is to streamline the way project managers can collaborate in groups and allow the management of even the largest scale project to be more straightforward.

Asana was set up in such a way that all projects can be organized with a news-feed framework, which, coincidentally, does bear certain resemblances to Facebook, where both Moskovitz and Rosenstein were particularly involved in the issue of online interaction but more with a social and not a business framework.


Now Dustin Moskovitz and Justin Rosenstein, have taken their post Facebook project into the next stage of its development thanks to a recently announced integration with time-tracking platform Harvest owned by Danny Wen and Shawn Liu.

Now according to Dustin Moskovitz, thanks to the tie-up, Asana users will be capable of accurate time tracking their key tasks, which will have a positive effect on the ability to help project managers and freelancers to provide exact timings on the amount of time spent on a particular project of part of it. Another major plus that adding Harvest ability to Ahana for any project manager will simply be the option to better manage an average business day in terms of time management.


According to a leading industry analyst, the integration of Harvest into the Asana toolbox is part of Moskovitz’s awareness that in order for social task management products such as Asana to thrive and grow is their ability to integrate with as many compatible tools as possible and feasible that will allow those who have opted for Asana to improve their functionality.


Dustin Moskovitz was born and raised in Gainesville, Florida. Moskovitz set off to study economics at Harvard University where his path first  crossed with Mark Zuckerberg, and a strong friendship as well as a working partnership was formed. Live Zuckerberg, Moskovitz left Harvard to work full-time on Facebook, where he was the company’s first chief technology officer moving on to become vice president in charge of site engineering, as well as taking responsibility for the company’s important issues of mobile strategy and development.

Moskovitz has shown his willingness to invest in startups, being the principal angel investor in the mobile photo-sharing site Path, owned by another member of the “early” Facebook team, David Morin.

In 2011, Moskovitz was also involved in the co-founding of Good Ventures, a philanthropic organization in partnership with his partner Cari Tuna.



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