Connect with us

Hi, what are you looking for?

Jewish Business News


The Israeli “Old Macdonald” carrot starring in Moscow markets


Size does matter,  when it comes to carrots

/By Ilan Shavit/

Russians fell in love with the Israeli big carrot “Uncle Moses”, which is the Hebrew term “Old Macdonald” the old farmer figure from the Israeli western Negev.

The visitors at food markets in Moscow will be surprised to discover bags of carrots and radish in Hebrew inscription, this increases the exoticism of imported brands. And the main reason that the marketing asked not to change anything in the pack, although consumers do not understand the script.
Nuki Neufeld, Director of Marketing Uncle Moses, says 90% of export Uncle Moses carrots are sales to Russia. We usually require special packaging to match target markets and Russia insisted on the Israeli brand.


Apparently size does matter, when it comes to carrots. The consumers in Russia require medium-sized carrots. The Israeli produce sufficient the demand, in addition the products provide the requirement to supply continuity persists. Especially in winter when Russia can’t grow vegetables.

Export earnings of carrot and radish in the Russian market is about – 11 million USD. As a result of the successful marketing, the western Negev planning to increase the carrot growth areas in more 6 thousand tons.

1 Comment

1 Comment

  1. Pingback: Russians love Israeli carrots | Israel Active

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The contract signed between the Israeli government and Pfizer shows clearly and unequivocally that this is a clinical study on humans - The agreement...


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...


Now Platika joins and elite club of $10 billion plus Israeli firms.