Connect with us

Hi, what are you looking for?

Jewish Business News


Frutarom Acquires South African Flavor Company Jannderee for $5.2 Million

10מרכז חדשנות למידע בציריך - פרוטרום

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

/ By Cellia Shani /  

Frutarom Industries Ltd. (“Frutarom”) today announced that it has signed an agreement for the acquisition of the South African JannDeRee (Pty) Limited company (“JannDeRee”) for the sum of US$5.2 M. JannDeRee’s sales turnover in 2012 came to approximately US$5 M. The transaction was completed at the time of signing.

JannDeRee, founded in 1993, develops, manufactures, and markets flavors with an emphasis on savory flavors and sweet flavor solutions.
JannDeRee, which has been growing rapidly over the last few years, has an R&D, production and marketing site in Johannesburg, South Africa, located adjacent to Frutarom’s South African site, and a wide customer base also in other important emerging countries in the sub-Saharan region such as Malawi, Zimbabwe and Mozambique. JannDeRee’s activities are synergetic with Frutarom’s activities in South Africa, which have grown at rates higher than the rate of market growth over the past few years.
Frutarom has recently further strengthened its presence in African markets by adding additional sales personnel in key countries such as Nigeria.

Frutarom will take immediate actions to integrate activities, including integration of R&D, marketing and sales infrastructures, purchase, production and supply. JannDeRee’s management, headed by its Managing Director, will become part of Frutarom’s management in Africa, and they will act jointly to accelerate Frutarom’s growth in the region.

According to Frutarom’s President and Chief Executive Officer, Ori Yehudai: “The acquisition will substantially strengthen Frutarom’s positioning in these fast growing regions of Africa. We will continue to invest in the fast growing regions of Asia, Central and South America, Central and Eastern Europe and Africa, following a market share in emerging markets which has grown from 27% in 2010 to 36% in 2012”.




You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.