Supree™ Semi-dried tomatoes: GROWN TO BE A SUPERFOOD
Supree, a new venture, is yet another example of Israel Startup Nation leading the world in the development of food alternatives and new healthy ways to grow and store natural foods like tomatoes. Established by NRGene Technologies, Supreme specializes in innovative fruit and vegetable varieties that naturally self-dry on the vine while maintaining nutritional value and flavor.
The innovations developed by Supree go hand in hand with certain similar advancements made recently by Israel Startup Nation, for example, Israeli scientists found a way to grow vegetables using a fraction of the water that is required today to do so. Just a few weeks ago, researchers from Tel Aviv University revealed that they succeeded in cultivating and characterizing tomato varieties with higher water use efficiency without compromising yield.
Also recently, Israeli scientists from Bar-Ilan University found a new way to preserve fruits and vegetables by coating them with edible nanoparticles. They say this can extend the shelf life of strawberries by 15 days.
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Supree, which first went public in January of this year, develops “innovative” fruit and vegetable varieties designed to be naturally dried, preserve a high content of nutrients, “ensuring great taste and extended shelf life, that are available any time anywhere while significantly lowering supply chain losses”. Supreme’s first product is a unique semi-dried tomato that has high nutritional value and one year frozen shelf life. These tomatoes’ unique structure allows natural drying without any added chemicals, resulting in a concentrated flavor and five times more antioxidants.
The company boasts that all this makes them an “excellent choice for high-end industrial catering, fresh salad producers and ready-to-eat food manufacturers.
Supree is a subsidiary of NRGene Technologies.”
The tomatoes can also serve as a versatile natural ingredient. Tomato powder derived from these tomatoes enriches processed food products across various industries, including meat products, meat substitutes, healthy beverages, and snacks.
Presently, Supree is targeting premium B2B markets in Israel, Europe, and the Middle East, including restaurants, hotels, catering companies, and food manufacturers. Leading chefs, such as Chef Ran Shmueli from the Claro restaurant, Tel Aviv, have tried Supree’s semi-dried tomato
Chef Shmueli said, “We are always happy to incorporate high-quality, innovative Israeli ingredients into our menus. Occasionally, I come across something truly new. And such are the cherry tomatoes that self-dry on the vine. Their taste, uniqueness, and innovation elevate and enrich our dishes and menus.”
Supreme estimates that the potential market size for their tomatoes could reach as much as $1.5 billion by 2030. Supree anticipates that its semi-dried tomatoes will create a new category within the $16 billion market for dried tomatoes. Additionally, the tomatoes may serve as a substitute product for the $10.2 billion dried fruit market, the $4.4 billion frozen fruit market, and the $60 billion superfood market.
