IONIX team (company pic)
IONIX, an Israeli startup offering Attack Surface Management (ASM) solutions, completed a $42 million A Round of financing by securing $15 million in funding from new investors Maor Investments in addition to the $27 million it raised in March 2022. This brings IONIX’s total funding to date to $50.3 million. Meanwhile, fellow Israeli startup Octup, which develops an operational AI-driven e-commerce insights platform, raised $4 million in pre-Seed funding.
Attack Surface Management (ASM) is a continuous process of discovering, classifying, and prioritizing an organization’s potential attack vectors. It includes both internal and external attack surfaces, and aims to provide a comprehensive understanding of the security posture of an organization. ASM is a relatively new discipline, but it is becoming increasingly important as organizations face an ever-growing number of cyber threats.
IONIX uses Connective Intelligence to shine a spotlight on exploitable risks across the entire attack surface – including its digital supply chain. The company says that only IONIX monitors every internet-facing asset and connection, delivers laser focus into the most important risks to your business, and provides recommendations to rapidly remediate exploitable threats and reduce attack surface risk. Global leaders including Lexmark, Warner Music Group, Infosys, The Telegraph and E. ON depend on IONIX’s machine learning-powered discovery engine, contextual risk assessment and prioritization, and end-to-end remediation workflows to go on the offensive in managing their complex and ever-changing attack surfaces
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“Security leaders at global companies recognize that more digital assets mean more security risks, and it’s impossible to fix everything,” said Marc Gaffan, CEO of IONIX. “Our mission is to give them the widest possible view of their attack surface looking from the outside in, like an attacker would. Then we focus on their critical exposures to help them effectively prioritize. The strong market uptake we have experienced underscores both the important nature of this problem and the value our solution brings to our customers.”
Founded in 2022, Octup calls itself “your all-in-one e-commerce operations platform cutting your costs by 30%.”
“In creating Octup, our goal was to tap into deeper operational insights beyond standard metrics to uncover real opportunities,” said Alon Partuk, CEO and Founder of Octup. “We believe it’s crucial to understand how key business metrics like lifetime value (LTV) and client retention relate to the quality of our service. Our dedicated team tackled technical and data complexity challenges head-on, developing an advanced engine to access previously elusive information. This innovation now provides complete operational visibility, revealing hidden costs and delivering significant value to our clients. Companies leveraging Octup’s solution have seen their overall profits increase by up to 40%.”
