Papaya Global Super Bowl ad (screenshot)
Papaya Global is going to the Super Bowl. The Israeli fintech unicorn that offers a cloud based platform for companies to handle their payrolls, is set to be the only Israeli firm to advertise during Super Bowl LVIII.
The ad is called “Small Balls. Big Game.”
The Super Bowl has long since been the best time and place of the year to have a television commercial, anywhere in the world. The price of airtime during the BFL’s championship game, which is watched by more than a billion people live worldwide, goes up every year. This year it will cost advertisers $7 million for just a 30-second ad during the game which will be aired in the U.S. on the CBS network.
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Papaya Global released a ten-second long ad for the ad which opens with a man in in a business suit and tie playing pin pong while talking to the camera. He returns fast shots without even looking at the table, just talking to the camera. The man says “Papaya Global is going to crush this year’s big game,” as a football player jumps out of nowhere and tackles him. When on the floor, with the huge player lying on top of him, the man says, “Or maybe we should stick to crushing workforce payments.”
It may seem strange to have an ad to promote a television commercial. But this is the nature of Super Bowl commercials. During the regular season, people run to the bathroom during commercial breaks. But during the Super Bowl people remain glued to their TV sets to see the ads because they are so entertaining. In some years the commercials are more entertaining than the game itself.
“Payroll companies without embedded payments and AI technology, will simply not survive,” says Zvika Liblich, Chief Strategy Officer at Papaya Global. “We believe that customers will demand solutions that will cover them end-to-end, from payroll calculations to payments execution on one platform, and will support any employment model in any currency worldwide.”
Founded in 2016 by CEO Eynat Guez, CTO Ofer Herman and CPO Ruben Drong, Papaya Global says that it is reinventing global payroll, payments, and workforce management. The company declares that its automated platform helps companies hire, onboard, manage, and pay people in more than 140 countries. The cloud-based solution is “easy to use and scale, ensures full compliance and provides industry-leading BI and analytics.”
Super Bowl LVIII will be played on Sunday, February 11 at Allegiant Stadium in Las Vegas, NV between the AFC champion Kansas City Chiefs and the NFC champion San Francisco 49ers.
