Sports Illustrated is failing, as are most print publications in the world today. But the iconic American sports magazine still has potential suitors as it seeks new ownership and these include former CNN and NBC Entertainment boss Jeff Zucker’s Front Office Sports. And so is Asaf Peled’s Minute Media.
Minute Media was founded in 2011 in Israel by Asaf Peled and has a portfolio that includes 6 global sports and entertainment brands, including Players’ Tribune and The Big Lead.
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Just last week Minute Media acquired STN Video, an Online Video Platform for publishers that care about user experience, content and monetization.
The New York Post reported that Front Office Sports, in which Jeff Zucker’s RedBird IMI Management has a share, would publish its articles through Sports Illustrated and possibly even engage in co-branding.
But what “branding” does Sports Illustrated still offer these days? It has gone the way of all print media.
Sports Illustrated, affectionately known as SI, has been gracing newsstands and coffee tables with gripping sports stories and stunning photography for over 65 years. Its journey is fascinating, filled with unexpected turns, cultural impact, and unwavering dedication to the world of athletics.
In the 1950s, Henry Luce, the media mogul behind Time and Life magazines, saw the potential for a new kind of sports publication. He envisioned a magazine that combined in-depth reporting, captivating writing, and high-quality photography to elevate sports journalism to a new level.
The 1990s saw the rise of ESPN and other cable sports networks, along with the burgeoning internet, which challenged Sports Illustrated’s dominance in sports media. The magazine adapted by launching its own website and diversifying its content to include more opinion pieces, humor, and human-interest stories.
The Sports Illustrated legacy is undeniable. It revolutionized sports journalism, introduced millions to the beauty and drama of athletics, and played a significant role in shaping sports history. But does it have a future?
