Better Juice, GEA Join to Disrupt Global Juice Industry (Company PR Pic)
Better Juice, an Israeli startup that has a technology to reduce the sugar content from natural juices, may have found a way to help people avoid gaining weight while still enjoying fruit. To that end, the firm has partnered with American company Ingredion to provide healthy and low-sugar alternatives for food flavorings. Ingredion says the partnership will allow it to “fast track” the introduction of Better Juice’s sugar reduction solution into the US juice market.
Imagine if they made fine wines alcohol free. Then you would be able to enjoy the taste of wine, drink as much of it as you want, and never get drunk. But there would still be all those calories from the sugar content.
Alcoholic or not, all fruit juices are loaded with sugar. Just because something is all natural does not mean that it is healthy or good for you. Look at it this way: how many oranges or grapes could you eat in one sitting? Now think about how many oranges go into just one glass of orange juice.
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Everybody wants to be able to eat whatever they want without the consequences. Calories free sweets that really do taste like the real thing and are sugar-free. People have learned the dangers to their health from drinking large quantities of sugar drinks like colas. But there are also problems with artificial sweeteners used in the diet version of popular soft drinks. So some people drink all natural fruit juices instead. These are advertised as not having any added sugars. But they still have a great deal of natural sugars in them which are still very fattening.
Ingredion Incorporated headquartered is a leading global ingredient solutions provider serving customers in more than 120 countries. It turns grains, fruits, vegetables and other plant-based materials into “value-added ingredient solutions for the food, beverage, animal nutrition, brewing and industrial markets.”
Founded in 2018 by Eran Blachinsky, in collaboration with the Hebrew University, Jerusalem, Better Juice Ltd. is the first foodTech startup to introduce innovative technology to reduce all types of sugars in orange juice. The company boasts that it reduces juice sugars by 30%-80%.
Better Juice’s patent-pending technology uses all-natural ingredients to convert monosaccharides and disaccharides (fructose, glucose, and sucrose) into prebiotic and other non-digestible fibers and sugars, while keeping the beverage’s juicy flavor.
Gali Yarom, co-founder and co-CEO of Better Juice, said that the new partnership with Ingredion is “important” and “truly exciting.”
“It dovetails perfectly with the Better Juice strategy to penetrate the North American market. Ingredion was impressed by our non-GMO technology, and its uses in a wide variety of applications,” he added. “This move will open doors to leading food and beverage companies seeking sugar-reduction solutions for their products.”
“The Better Juice technology adds a completely new dimension to our portfolio of sugar reduction solutions for food and beverage brands on a mission to meet increased consumer demand for less sugar,” said Nate Yates, Sugar Reduction Business Leader at Ingredion. “This technology also provides manufacturers with more options to successfully reduce sugar without compromising on great taste or nutrition.”
