Addressable team (Photo Sarit Tzeiler Cohen)
Addressable, an Israeli startup that offers an end-to-end solution for Web3 marketing, added another $6 million to its Seed round of funding bringing that round to a total of $13.5 million. The company raised $7.5 million in the initial Seed round led by Viola Ventures and Fabric Ventures.
Web3 is an idea for a new iteration of the internet built on technologies like blockchain and token-based economics. It aims to be more decentralized, user-controlled, and open than the current Web 2.0, which is dominated by large tech companies like Google and Facebook.
Decentralization is at the heart of Web3. This means that data and applications are not controlled by any single entity, but rather distributed across a network of computers. Blockchain technology plays a crucial role in enabling this by providing a secure and transparent way to store and manage data.
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Founded in 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler,, Addressable says that it boosts user acquisition for Web3 brands. The company boasts an “innovative platform” that bridges the gap between blockchain and social media, by targeting a Web3 audience where they hang out. The company adds that its SaaS offering enables marketing teams to build audiences, launch campaigns and track their growth, providing best return for your marketing investment. Its mission is to empower Web3 marketers to effectively connect with their audience by overcoming the anonymity barrier of blockchains.
“Marketing is all about knowing your audience, but since crypto wallets are anonymized by design, Web3 marketers rarely know their audience’s age, country, or purchasing history,” said Dr. Asaf Nadler, co-founder and chief scientist at Addressable at the time of the initial raise in February. “In the face of anonymity, our solution allows Web3 marketers to associate anonymous blockchain audiences with social media activity, ultimately addressing the most significant barrier to Web3 growth today.”
