Bob Iger Disney (YouTube clip)
Bob Iger, the head of Disney, has confessed that the iconic film studio and entertainment empire may have made a mistake by concentrating on the production of so many Marvel Comics superhero films. His comments came at the New York Times’ DealBook Summit and followed the failure of the latest such move, “The Marvels,” which starred Oscar Winner Brie Larson as Captain Marvel.
“The Marvels” was panned by the critics and bombed at the Box Office.
About that movie, Bob Iger said, “The Marvels was shot during Covid. There wasn’t as much supervision on the set, so to speak, where we have executives [that are] really looking over what’s being done day after day after day.”
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Bib Iger is also concerned that the Marvel franchise may have run its course.
“I’m not sure another studio will ever achieve some of the numbers that we achieved,” Iger added. “I mean, we got to the point where if a film didn’t do a billion dollars in global box office, we were disappointed. That’s an unbelievably high standard and I think we have to get more realistic.”
“I don’t want to apologize for making sequels. Some of them have done extraordinarily well and they’ve been good films, too. I think there has to be a reason to make them, you have to have a good story. And often the story doesn’t hold up to is not as strong as the original story. That can be a problem.”
Bob Iger is an American businessman who served as the CEO of The Walt Disney Company from 2005 to 2020. During his tenure, he oversaw the acquisition of Pixar, Marvel, Lucasfilm, and 21st Century Fox, which transformed Disney into a major player in the entertainment industry. He also oversaw the opening of the Disney theme parks in Shanghai and Hong Kong, and the launch of the Disney+ streaming service.
Iger was born in New York City in 1951. He graduated from the University of Michigan and the Harvard Business School. He began his career at ABC in 1973, and he rose through the ranks of the company. In 1996, he was named president of ABC Entertainment. In 2000, he was named president and CEO of the Walt Disney Company.
As CEO, Bob Iger made a number of strategic decisions that helped to grow Disney’s business. He acquired Pixar in 2006 for $7.4 billion, which gave Disney access to Pixar’s animated film library and its talent. In 2009, he acquired Marvel Entertainment for $4.24 billion, which gave Disney the rights to the Marvel Comics characters. In 2012, he acquired Lucasfilm for $4.05 billion, which gave Disney the rights to the Star Wars franchise. In 2019, he acquired 21st Century Fox for $71.3 billion, which gave Disney the rights to the X-Men, Fantastic Four, and Avatar franchises.
Bob Iger also oversaw the opening of the Disney theme parks in Shanghai and Hong Kong, and the launch of the Disney+ streaming service. Disney+ is a subscription streaming service that offers a library of Disney movies, TV shows, and original content. It launched in 2019 and has become a major success, with over 130 million subscribers worldwide.
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